Before implementation, the business suffered from severe operational fragmentation—using disparate tools for marketing, finance, and file management. This led to data silos, manual entry errors, and significant latency in decision-making. The challenge was to build a system capable of handling high-concurrency real-time updates while integrating with legacy marketing channels and massive Google Drive file repositories.
We developed a hybrid, high-performance architecture combining a reactive Next.js frontend with a battle-hardened Laravel API backend. The system utilizes event-driven architecture and WebSockets to push real-time updates to all connected clients. It features a custom-built Google Drive integration for seamless asset management and a sophisticated background job system (via Redis/Horizon) to handle marketing broadcasts without blocking the main thread.
Live WebSocket updates
Ops, finance & marketing in one system
Designed & engineered by Manggala Code